Once our client service team receives the project’s requirements, the first step we take is to get to the heart of the matter what is it that your project is trying to achieve? To get there, we delve right into extensive research on the client’s business as a whole, comparing with the competitors both in terms of the ranking in the market and the consumer’s perception of the brand. Your rival companies’ advertising campaigns will also be analyzed.
Our job is not to stay on the surface, but to dig deeper and discover something more. In order to gain insights into the target audiences, we explore the brand assets and its competitive landscape via research. Not only do we want to get inside the head of your target audiences, we also want to ‘YOU’ to get inside their heart. The right message needs to get out to the right people. For that to happen, we give you some recommendations on communication as well as channel strategies.
While brainstorming, we get our creative juices flow freely to get the best ideas. These ideas are then converted to key messages to be sent out during the campaign through a relevant marketing channel.
Our production team will turn all the ideas into concrete actions. Everything we create and design is consumer-focused. We ensure the best possible output that not only responds to the client’s needs but also gains the consumers’ highest satisfaction.
To ensure a smooth operation of the entire project, tracking tools are used to monitor the project/campaign performance. A structural report with a comprehensive summary on the project performance will be delivered to the clients.